Pricing & Contract

• Platform fee: $14,000/month.
• Per-brand fee: $850/month × 28 brands = $23,800/month.
• Total monthly recurring: $37,800. Annual: $453,600.
• AI credits: 4,500/month bundled. Overage $0.95/credit, billed monthly, no rollover.
• Term: 24 months. Year-2 platform-fee escalator: 6%.
• Special promises: Admiral View v1.0 by Sept 2026; SOC 2 Type I by July 2026; phased rollout calendar; quarterly QBR cadence.

Priya stress-tests the AI credit line hardest: how much consumption in steady state, how is the bundled volume calibrated, what happens during rollout months. Solei: steady-state across other Type 2 deals runs 130–180 credits per brand per month — Tideline's 4,500 covers that with headroom. Rollout months may exceed by 20–40%; Solei offers a 90-day rollout-period overage waiver up to 6,500 credits/month. Priya accepts.

Eric takes the deal structure on Monday May 18 and produces a draft contract by Friday May 22. The contract handles: multi-entity structure (Tideline as the contracting entity, individual brand authorization schedule); SOC 2 / D&O / E&O references; DPA; the special-promise schedule; termination for material breach with 60-day cure; a change-of-control provision (relevant given Eastpoint's PE ownership); and a most-favored-nation clause Marcus negotiated.

Tuesday May 26 through Thursday May 28. Three points: per-brand fee (Priya wanted $750, Solei held at $850, settled at $825), AI credit overage rate (Priya $0.85, Solei $0.95, settled $0.90), year-2 escalator (Priya 4%, Solei 6%, Adam approved 5%). Final ARR: roughly $441K platform + per-brand, plus consumption.

The MFN clause is the only term that escalates to Adam directly. Adam approves with two carve-outs: it doesn't apply to Type 1 or Type 3 deals, and it sunsets at 24 months.

Friday May 29, 4:30 PM ET. Solei updates the whale tracker to Verbal Commit and pings CGO + CEO + Eric on the same Slack channel.

Tuesday June 2. Final paper. Eric circulates the executed-ready PDF for signature. Adam approves the final commercial terms in writing per the Approval Authority log.

Friday June 5, 11:00 AM ET. DocuSign completes. Marcus signs first, Priya second, Hank third (Eastpoint countersigns for the change-of-control provision). Solei updates the whale tracker: Closed-Won, ARR $441K platform-side + projected $30–50K AI consumption = $471K–$491K total Year 1.