Building the Vision

Marcus, here's what we'd build with you. Tideline is a Type 2 deal — multi-brand rollup. You'd get the Tier 2 portfolio dashboard we call Admiral View — a single screen across all 28 brands showing security attach rate, average deal value, deal velocity, Insurance Health Score. Each brand gets the standard ThreatCaptain tenant. Beakon coaches every individual seller. The platform standardizes the BOATS methodology across the portfolio.

Walk me through the financial model. What does 19% to 40% actually mean in our P&L?

Today your portfolio's gross security MRR is roughly $1.4M based on the average brand size and 19% attach. At 40% attach with current pricing, that's $2.95M MRR — incremental of $1.55M MRR, $18.6M ARR uplift. Gross margin on security is north of 65%; that's $12.1M in gross profit uplift. Eastpoint's integration thesis at full ramp comes back to roughly 11x EBITDA on the platform fee they'd pay us. The platform fee is the cheapest line item in the analysis.

Hank will want to see this in a board memo.

We'll write the memo. Brad will get it to you Friday.