Chapter 5 of 14

Sharpening the Vision into a Deal

Solei takes the working vision and turns it into a deal structure proposal.

#11Solei sharpens vision into deal structure

  • Platform fee: $14,000/month base (Type 2 range $7,500–$20,000).
  • Per-brand fee: $850/month × 28 brands = $23,800/month.
  • Total platform + per-brand: $37,800/month = $453,600/year.
  • AI credits: 4,500/month bundled. Overage at $0.95/credit (cost-pass-through plus small markup).
  • Total expected ARR including average AI consumption: $475K–$510K Year 1.
  • Term: 24 months with year-2 platform-fee step-up of 6%.
  • Special promises: Admiral View v1.0 by September 2026; SOC 2 Type I by July 2026; phased rollout 10/10/8 across July–September; quarterly QBR with Marcus + Priya + Hank.

#12Scott reviews unit economics; Adam approves material deviations

Solei sends the deal structure to Scott on Monday April 13. The bundled volume math works: at 4,500 credits/month and TC's cost basis, gross margin on the AI line stays above 35%. Scott approves with one note: "Year-2 step-up of 6% is below our standing 8% floor. Flag for Adam." Adam approves the 6% because the deal volume justifies it.

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