Chapter 9 of 11

The Day 14 Outcomes Call

Monday June 1 · 1:00 PM ET

Kerry presents the aggregate benchmarks. The cohort puts numbers on their two weeks.

#30Kerry reinforces the outcomes

VISUAL TO BUILD · Day 14 dock party

Visualize a packed dock with banners, the cohort ship pulling in to a cheering crew on shore, Kevin at the bow with a glass raised, confetti in the air, Kerry as the welcoming officer with the gangplank.

Avg assessments / month
11
Avg deal value
$2,100/mo
Avg client IHS lift
+38 pts
Top farming conversion
31%

Brent's number: Sundial signed Wednesday May 27 at $1,750/month. Annual TCV $21,000. Pittsburgh: law firm signed at $3,400/month. Texas: zero closed yet, two new prospects in conversation. Salt Lake: zero, but one walk-away (Kerry counts it as a win). Cumulative Day 14 cohort number: $63,000 in newly committed annual security revenue across four MSPs.

KW
Kevin Whitaker · Founder & CEO
We've been trying to do this for eighteen months. We just did it in ten business days.

#31Day 14 — Harbor Point does nothing. The card is charged

Right after the celebration call, Vicky has Kevin on a five-minute call.

VB
Vicky Bruns · VP of Channel Engagement
You're past the cancel window. The annual contract auto-engaged this morning. The card was charged for the first month. You're a TC customer. Welcome aboard.
KW
Kevin Whitaker · Founder & CEO
You're acting like that's a question.

The invoice goes out within ten minutes. The 5.2 Revenue Recognition workflow logs the booking. Pax8's SPIF on Diego fires the same day.

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