The QBR Trigger

Kevin, before we wrap — how are security sales going for you?

Painful. Theo writes a beautiful technical assessment, Brent — the new guy — bolts pricing onto it, we walk it into a business owner, and three weeks later their office manager emails us asking for the cheapest option. We've been trying to grow security for eighteen months. It's flat. Maybe down.

Getting any pushback on price?

Constant. Owners don't see the value. They cut everything down to the cheapest tier and we make nothing.

Net-new leads? Anything coming in the door, or is it the same fifty clients?

Same fifty. We're farming the same names we've had for years. It's a treadmill.

There's a platform called ThreatCaptain. It's a sales enablement tool built for exactly this. You hand Theo's findings to the platform and it turns them into a financial impact conversation — what a breach would cost a client in their dollars. Leaders underestimate breach costs by 300 to 500 percent. TC closes that gap and lets your salesperson — Brent — have an executive conversation instead of a technical one. It also does lead identification, so you're not stuck farming the same fifty clients.

What does it cost?

Base subscription is $1,699 a month, annual contract. First five seats included — covers a team your size. After five seats it's $25 per additional seat per month. Then there's a consumption fee for the AI enrichment. Here's what makes it a no-brainer: closing one new security tier on top of an existing client pays for the whole year. The first deal is the entire subscription. Every deal after that is profit. Want me to set up a thirty-minute demo? Vicky on their team is sharp.

Set it up.